With so many options for entertainment, less and less people are choosing to visit art galleries. This is resulting in a loss of revenue for art galleries, which is putting them in a precarious place.
Reasons for loss of revenue stem from cost, time and lack of engagement. In order to keep your gallery afloat, you need to boost engagement with patrons and get more visitors in to see your displays.
Obviously, current marketing strategies for art galleries are not working. Patrons and visitors now want to be personally engaged with your gallery before they ever set foot through the door. This can be done through personalized and targeted marketing.>